I'm a Design Consultant that helps companies answer critical business questions in just 5 days.
Before consulting, I worked at Google for four years after they acquired my company. At Google I worked mostly on the Gmail team and helped design Inbox by Gmail.
How we can ANSWER CRITICAL BUSINESS CHALLENGES in five Days
Teams I've worked with
- Orbital Insight
- Parlio (acquired by Quora)
- FitStar (acquired by FitBit)
- Google Ventures
How it works
MAP · Monday
Monday morning we'll set a long-term goal and make a list of questions we want answered by the end of the week. We'll also map the problem to build a clear understanding of the pieces. In the afternoon we'll interview experts, getting feedback on our goal, questions and map. At the end of the day, we'll choose what part of the problem to focus on for the week.
Sketch · TuesDAY
Tuesday kicks off by studying the competition. We'll figure what out what they're doing really well, and how we can remix the best ideas into our own solutions. In the afternoon, we'll sketch ideas independently, using a four-step process that emphasizes concepts over drawing ability, allowing everyone to contribute.
Decide · wednesday
Wednesday morning you'll walk into a room full of potential solutions to the problem. We'll spend time democratically deciding which ones will best get us to our long-term goal. In the afternoon, we’ll take the winning solutions and create a step-by-step plan for how we're going to build our prototype.
Prototype · Thursday
Thursday morning we'll assign roles to each team member so that we can all work together to build a prototype. It's heads down after that. Everyone will contribute to building a prototype of our best ideas. At the end of the day, we'll do a trial run to make sure we're ready for user testing.
Test · Friday
Five real people will show up on Friday and use our prototype. We will watch and conduct interviews all day, collecting feedback and learning directly from customers. At the end of the day, we'll capture all the insights and lessons in a single document, and write a game plan for what to do next.
In 2012, Jake invited me to be part of his first-ever Google Ventures Design Sprint. We worked for five days together in San Francisco with a company called CustomMade. You can see the results of our sprint on YouTube (look for me at 2:18 with my shaggy hair).
I was blown away by the process. I did more in that week than I did the entire previous month. The process helped us focus and work together to solve lots of challenges that normally would take weeks or months over email and meetings. It put templates and checklists in place as a process that just makes sense. It was the beginning of a lasting mentorship and friendship.
Over the next three years at Google, I worked on different teams, applying what I learned from Jake and JZ. The highlight was launching Inbox by Gmail. The Verge captured it best: “Using Google Inbox: this feels like the future of email.” I worked on design and marketing, working on three of the four main features. I designed features for Android, iOS and web. I also helped write & produce Meet your New Inbox (2.7M views).